May 17, 2021 | Biz, Personal

Why I am blogging in my second language

I am writing and working in English, not in my mother language German. You wonder why?

Firstly, I love the language. I mostly find it much easier to articulate myself in English. It is easier to write in English, the words just flow, the sentences flow. There are a lot of words I just like better in English and where, to me, the connotation of the words just work better in English. German, on the other hand, seems to be much more distanced, long-winded, reserved. To me, English sounds lighter, more casual. I know my English is far from perfect. I’m ok with that.

Secondly, I want to speak to a broader audience and reach more potential dream clients. As I thought and journaled and got deep into who my ideal client is, it ultimately dawned on me that I am speaking to a tiny number of German-speaking ideal clients. Tiny. And I want to reach and serve as many female entrepreneurs as possible through my blog and the resources I share. And through my web design. Thus, I chose to blog and communicate in English.

Are you wondering, too, if you should communicate in English or your native language? My advice after much back and forth and way too many thoughts: Do what works best for you and your ideal client. Do what feels most aligned in your body.

I have this question with nearly every German client I am working with: Write their copy in English or German? In the end, my clients and I decide to speak to their website audience and thus to their potential dream clients in the language that feels most aligned to them.

There is no right or wrong way to do it.

Know yourself and know your ideal client very well.

And then just choose and write for it.


How to work with me

Need a new branding or website? I would love to work with you - either in English or German - and give your brand a beautiful look and feel or design your dream website! Just book a discovery call to get to know each other and see if we are the right fit!

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