What is a website audit, and why do it?
What is a website audit?
A website audit is a process for evaluating your website. That helps you discover what can be improved on your pages to boost visibility, conversion, or brand alignment. You’ll receive a summary including any discrepancies found and effective ways to improve them. A website audit thus presents your business with an excellent opportunity for growth.
Why audit your website?
Website audits can be a great way to improve the efficiency, clarity or visibility of your website. It can also help you stay aligned with your vision and goals. A website audit can also help ensure positive experiences for your visitors, aka ideal clients. Nothing worse than an outdated website with broken links, slow loading and unclear calls to action.
When audit your website?
In my opinion, the right time to audit your website is 1-2 years after you launched your current website and whenever you are changing something significant in your business.
Making changes to your biz is also a great time to hire a web designer and get someone professional to do a complete redesign of your website. Yet, it may well be that you are unsure about whether or not you need a web designer and want to make the necessary changes yourself. Then, an audit will be the perfect starting place for you!
Different types of website audits
There are lots of different types of website audits. SEO audits are widespread, which will analyse your whole search engine optimisation. Then there are technical audits that will check the loading speed of your pages, images, PHP version and so on. And then there are audits that take a more comprehensive look at your website, for example, with regards to your structure, copy, design and so on.
Do you need a website audit?
In my eyes, the most important thing you can do before hiring somebody to audit your website is to get still and ask yourself these two questions:
- Where does your website feel out of alignment with where you are at right now?
- And how could you get it back in alignment?
If you can answer these two questions, you won’t need somebody to analyse your website - you have all the clarity you need to:
- improve it on your own or
- hire a web designer to do it for you.
If you cannot quickly answer these two questions and you feel you need more guidance, ask yourself these questions:
- What is the purpose of getting your website checked by somebody?
- What do you want to get out of it?
By answering these two questions, you’ll find out what kind of audit you need.
So if that’s something you might be interested in, shoot me an email and let’s talk.