Ready for a challenge that could instantly give your website a professional look? A huge but effective way to boost your website is to delete one of your pages and half the words on your home page. I know it may sound crazy but trust me, less is more when it comes to website content.
Why clean up your content:
- Help your visitors easily navigate through your website and content. Imagine, a person you never spoke to before and who knows nothing about your service, first visits your homepage. Does she know, what it is about, can she easily find a way to contact you, buy from you or learn more about your offering? Does she need to read through long paragraphs of text or scroll for a minute to get the information, she seeks? Frustrating.
- Help visitors stay on your page. People only spend a nanosecond to decide, if they like your content and your home page or if it’s not the right fit. Help them with being as understandable and lean as possible.
- Help search engines to scroll your website much more comfortable, and that, in turn, helps people looking for your service or offer find you.
- You have an easier time to keep your website up to date because you have less content and pages to go through.